What is a customer journey?

And, why is it important to your business?


This week on Kickstart Your Week we’re going over the basics of a customer journey. To some customer journeys and customer journey mapping (we’ll talk more about that next week), is simple. To others, it can seem daunting. And, the truth is, customer journeys are becoming increasingly complex because there are so many ways for customers to engage with you these days. Throw in the new challenges of COVID, and you can no longer ignore your customer journey. 

Every touchpoint a customer has with your brand – from social media to your website to customer services to in-person – is part of their customer journey and impacts if/when they convert and how loyal they become to your brand. 


The customer journey is the entire process of a customer’s interactions with the brand, from the first moment of contact until the customer leaves. It starts with the awareness phase, where the customer learns about the brand and starts engaging. The customer will then further investigate the brand and make purchases. The customer journey only ends if the customer stops engaging with the brand completely. definition via Adobe

Watch: An Overview of a Customer Journey

Stages of a Customer Journey

1. Awareness

2. Consideration

3. Purchase

4. Experience

5. Loyalty

6. Advocacy

Recent Posts

How Email Marketing Can Help Your Brand

How Email Marketing Can Help Your Brand

With the rise of social media, there have been rumors that email marketing is dead. However, that could not be further from the truth. Almost all consumers check their emails daily, making it the perfect place to market your brand. Likewise, it gives you the...

Client Spotlight: Mess Hall

Client Spotlight: Mess Hall

If you’re a Wilmington local, you already know and love Mess Hall. It is a quick-service burger restaurant in the Cargo District. And as its name suggests, things are sure to get messy whether you’re trying their delicious tots or famous smash burgers. The restaurant...

How to Create Quality Content

How to Create Quality Content

Platforms like Instagram and Facebook are great assets to marketing your brand for little to no cost. However, if you’re not posting quality content, you won’t find success on these platforms. Since these platforms are such an accessible way to market, it’s getting...

Oh, hey! I'm just popping up to see if you'd like free marketing resources from our team.

Join our mailing list to get the latest news and marketing resources from our team.

You're in! Keep an eye out for info from our team.