Marketing + Business Resources
Brand Personality Over Product Education: What Super Bowl Ads Can Teach You About Better Marketing
Kickstart Your Week Brand Personality Over Product: What Super Bowl Ads Taught Us About Better Marketing On this week’s episode of Kickstart Your Week, we’re continuing our breakdown of this year’s Super Bowl ads — and the marketing themes small businesses can...
Big Game Ads, Small Business Wins: How Nostalgia and Storytelling can Boost Your Marketing
Kickstart Your Week What Small Businesses Should Steal from the 2026 Super Bowl Ads What Small Businesses Should Steal from This Year’s Super Bowl Ads Super Bowl commercials are more than entertainment. They’re a yearly masterclass in brand strategy. And this year,...
3 Local SEO Tips to Help Customers Find You
Toucan TalksKickstart Your Week 3 Practical Tips to Improve Local SEO Rankings Local SEO isn’t a mystery—it’s a set of habits that signal to Google that your business is real, nearby, and trustworthy. When those signals are clear and consistent, you’re far more likely...
Our Team’s Favorite Things: Creative Tools, Daily Essentials & Must-Have Picks from 2025
Our Team’s Favorite Things: Creative Tools, Daily Essentials & Must-Have Picks from 2025Our Go-To Marketing Tools & Productivity Gifts This year, our team at Kickstart Collective picked the products, tools, and everyday essentials we genuinely love and use....
2026 Planning: Build Your Marketing Flywheel Before January
Toucan TalksKickstart Your Week 2026 Planning: Build Your Marketing Flywheel Before January Most small businesses start January with a blank slate. The problem? By the time their campaigns are approved, designed, and launched, Q1 is already half over. If you want real...
The Death of Vanity Metrics: What Really Matters in 2025
Toucan TalksKickstart Your Week The Death of Vanity Metrics: What Really Matters Going into 2026 If your Instagram post gets 10,000 likes but no sales… did it really work? It’s the uncomfortable question every marketer needs to ask this year. For too long, marketers...
Email Is Back: Why Email Marketing Outperforms Social Media
Toucan TalksKickstart Your Week Email Is Back: Why Email Marketing Outperforms Social Media Email marketing is having a real moment. After years of brands putting most of their energy into organic social, businesses are realizing that email offers control,...
2025 Marketing Hot Topics: From Rebrands to Relevance
Toucan TalksKickstart Your Week 2025 Marketing Hot Topics: From Rebrands to Relevance What Cracker Barrel and Duolingo Taught Us About Listening to Your Audience At Kickstart Collective, a Wilmington, NC marketing agency, we spend a lot of time helping brands connect...
Why Customer Experience IS Marketing
Toucan TalksKickstart Your Week Why Customer Experience IS Marketing Kickstart Your Week is brought to you by Kickstart Collective, a marketing agency in Wilmington, NC. This week, we discuss why customer experience is marketing. Too often, businesses treat it like...