Marketing + Business Resources
What is User Generated Content?
User generated content is extremely important for small businesses! User generated content (UGC) is anything that is created by people and not the brand. Whether it’s videos, images, reviews, or text, if it's created by someone outside your company then it's UGC....
How to use Video in Your Marketing to Increase Conversions
How to Use Video in Your Marketing to Increase Conversions It's no secret that incorporating video content into marketing is all the rage right now! But, if you haven't started using video in your marketing, you might be wondering if it's worth the effort and the...
The Importance of Personalization in Marketing: One Size Does Not Fit All
Personalized marketing focuses on tailoring a company's message and offerings to individual consumers based on their interests, behaviors, and preferences. It’s also known as one-to-one marketing. This strategy allows brands to provide a unique experience for each...
Is Email Marketing Worth It? Spoiler: YES!
Many business owners and entrepreneurs today are VERY aware of the role social media plays in marketing strategy. From Instagram Reels to TikToks to Facebook ads, the opportunities can feel limitless. But, there's one marketing channel that's - how do we say it......
What is Integrated Marketing Communications?
Integrated marketing communications (IMC) is promoting your products or services in tandem across all your marketing channels. It also means ensuring your brand message is consistent throughout these channels. But how can you use it effectively? Continue reading to...
What You Should Know about SEO for Small Business Owners
Search Engine Optimization (SEO) is a popular phrase in the marketing industry, but do you really know what it is and why it’s so important? Basically, SEO is crucial because it makes your website more visible on search engines - think Google, Bing, etc. The more...
Marketing Trends We’re Leaving in 2022
Marketing trends come and go, but sometimes giving them up is harder than you might think. However, it’s crucial to stay up to date on the current trends. Marketing is always evolving and you should too. Here’s a few trends to leave in 2022! Instagram Filters You may...
How to Create a Strong Marketing Strategy for Your Business This Year
New Year, new marketing strategy? Your marketing strategy should be examined from time to time as trends change and the New Year is the perfect time to revamp your marketing strategy. The motivation from New Year’s goals is fresh in your mind to help make those...
2022 Highlights
2022 is quickly coming to an end. Before the year is over, we want to reflect on some of the projects we’ve accomplished this year! Whether it was designing a website, creating a logo, or social media management, we worked with some incredible clients to accomplish...