Social media is constantly adapting; therefore, your brand’s marketing strategy should be too.
The rise of Tik Tok has influenced video content to be the ‘next big thing’. Brands can utilize videos to increase sales, build brand awareness, and boost SEO. While the time and cost of producing videos is more than other forms of content, your return on investment is greater with video content. Here are just a few reasons your brand should be using video marketing!
Videos are engaging by nature. The higher your engagement rate, the higher your sales. According to a survey conducted by Wyzowl, 84% of people say they have been convinced to buy a product or service by watching a brand’s video. That percentage is too high to ignore. The pros of video marketing far outweigh any cons.
Simplify Your Product
Videos are the most digestible form of content for consumers. By making a quick clip of you explaining your product or service, people can easily understand its purpose. Most people prefer videos over lengthy written explanations, so pull out your camera and get to filming!
Build Brand Awareness
With Instagram’s Reels feature, your reel is exposed to a variety of users who don’t follow your page. By posting a short video with a trending sound, Instagram will push your video to users they think will enjoy your content. This is a quick way to gain new followers; therefore, building brand awareness.
Boost Search Engine Optimization (SEO)
Google rewards brands that use video by increasing their SEO. Having a great SEO means people can find your company quicker and with more ease.
Entice Mobile Users
Since almost everyone owns a smartphone, mobile users make up a huge majority of the population. I’m sure you’ve found yourself scrolling through social media during a few free moments. Tik Tok, Facebook, and Instagram all prioritize video content and push it to their users. So mobile users are spending hours each week watching videos on social media.
Video Marketing Strategy
Now that you’re familiar with all the benefits of video marketing, it’s time to brainstorm your video marketing strategy. Video marketing is one of our specialties and we would love to help craft the perfect strategy for your brand. Contact us today to get started!