It’s 2022! The number of marketing avenues available today are nearing endless, so what are you doing to set yourself up for success? Here are a few things you can do this year to really raise the bar and get more out of your marketing strategy this year.
Goals Goals Goals
First and foremost, you need to redefine your goals. BE SPECIFIC! And also be realistic. Are you looking to make sales? Gain leads? Create more brand awareness? Consider things like budget, resources, and timelines when you are making these goals. What can you do to reach your maximum ROI? Make sure your team is all on the same page with your goals so that you can get a better return.
Part of this is also redefining your target audience. Who are you trying to reach? Are they located in your city or can they be located anywhere? What age range do they fall into? What kind of demographics do they fit into? Conducting marketing tactics without a clearly defined audience will get you no solid conversions.
Facebook & Google Ads
One way to really get your business out there is with social media ads and Google Ads. With social ads, you can set up campaigns for a variety of goals such as awareness, page likes, follows and sales to name a few. Google ads are a great way to get out there in front of consumers who are interested in your industry, but might not be aware of your business.
Use solid branded content and thoughtful messaging to grab attention and move them down the sales funnel. Working with someone who is knowledgeable about these ads will make things easier for you because they will be able to set them up correctly and then manage them during the duration of the campaign.
Email Marketing
Email marketing is a great way to connect with your audiences, promote company deals or events and even just create brand awareness. Creating an email capture on your website or social media pages and getting them on an email drip can foster returning customers and even brand enthusiasts.
Video Content
2022 is the year for video marketing! TikTok and Instagram Reels are more popular than ever right now, and the possibilities are endless. Establishing your brand on these platforms could be an essential move for your business. While it wouldn’t be your main form of social media marketing, it will definitely help in providing entertaining and informative content and will help show your brand’s personality.
(Stay tuned for our TikTok and Reels best practices coming soon!)
These are all things that our team at Kickstart Collective can help you with this year! From the goal setting and strategy making to the execution, we got you covered! If any of these things sound like they might be beneficial to your business give us a call! Not sure? Give us a call! We can help you assess your goals and figure out what the best marketing strategy is for you!
