Video storytelling is a captivating way to market your business. Through visuals and the power of words, you forge an emotional connection with customers. Video storytelling allows consumers to get to know a different side of your business. When consumers learn more about the people behind the brand, they are more invested in what you have to say and offer. A great, engaging video focuses on the story instead of the product. Video storytelling increases sales, brand loyalty, and conversions. It’s also the number one way customers discover a brand they later purchased from! Want to make your own video? Continue reading for a few tips!
Like any storytelling, there are a few elements that make the difference between an okay story and an incredible one. You want to stray away from making the main focus of the video the product. Instead, tell a story. Think about your product and discover what spirit it embodies, then weave a story around it. The goal is to create a video that will stick with your audience.
Show, Don’t Tell. When creating a video, prioritize visuals over the script. Choose colors that make your videos more appealing and create a mood. Through colors you can create a clear message to the audience.
Another way to do this is by tapping into emotions with memorable characters or humorous plotlines. Structure your video using the four P’s – Plot, Purpose, People, and Place to ensure it’s easy to follow. With these key elements, you’re sure to create a video that resonates with your audience!
Video at Kickstart
If you’re still on the fence about video storytelling, check out our white paper with case studies and stats showing how video marketing impacts brands. At Kickstart Collective, our videos tell a captivating story to accomplish our clients goal. We’d love to help create a video to target your audience, contact us today to get started!
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