EP27 – Will Hardison:

Marketing Mastery and the Entrepreneurs Journey

Tune into Toucan Talks this week as we chat with Will Hardison of Creative Outdoor Solutions. Once a cover band member and DJ, he started a successful marketing agency and worked with an innovative e-commerce business selling meats online. Now he is working on a new venture called Creative Outdoor Solutions to help keep you home safe with storm shutters.

As we chat, we peel back the layers of this entrepreneurial venture, examining the essentials of targeting the right customer base. Will has good advice that’s especially pertinent for those just stepping onto their entrepreneurial path. We also talk with him about his own podcast “Grow A Fanbase”. Will opens up about the power of team dynamics in business and leaves us with strategic nuggets on the potential comeback of direct mail in a digitized world.

We hope you enjoy this episode of Toucan Talks!

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