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Episode 23:

Marketing Ins and Outs for 2024

Tune into Toucan Talks this week with Laura and Alyssa from Kickstart Collective. In this minisode, we break down the freshest marketing trends of the new year. We play marketing “Ins and Outs” for 2024 and discuss how a strategic approach to digital content is key to resonating with the modern consumer. We also talk about how SEO is changing due to voice searches. With a spotlight on conversational, long-tail keywords, we’re navigating the new SEO landscape so you can optimize your online presence. 

We discuss actionable tips for harnessing the influence of user-generated content and crafting personalized brand videos that pack a punch. We also cover email marketing along with insights on compliance tweaks and the marriage of email and SMS marketing. 

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