Toucan Talks Minisode #2

Episode 12: Business Differentiation Strategies: Marketing, Branding and the Impact of AI

Have you ever wondered how to make your business stand out in a crowded market? This minisode by the Kickstart Team with Laura and Alyssa takes you on a journey through the maze of differentiation, exploring branding, web design, Google business listings, and the goldmine potential of email marketing. 

We share insights on how to nurture and engage your subscribers, from building an email list with targeted Facebook ads, to managing campaigns effectively – all while ensuring your content is meaningful and engaging. 

Diving into the cutting-edge realm of AI in writing, we delve into how AI may one day replace copywriters – but for now, it’s crucial to review and edit AI-written copy. We also touch on the power of great copywriting in helping businesses to rise above the competition. 

Of course, we had to pull a question from the “two can” as we play a round of ‘What’s Your Favorite Thing That Comes Out of a Can?’

This quick minisode is full of insights and tips for any businesses looking to differentiate and thrive. Tune in!

Get more from Toucan Talks!

Watch on YouTube
Follow on Instagram


Kickstart Collective is a creative marketing agency based in Wilmington, NC. We offer our clients a creative advantage through creative content and marketing strategies.

Get Episodes When They Drop

Subscribe to have episodes delivered directly to your inbox.

Recent Toucan Talks Episodes

Toucan Talks EP24 – Sherry and Carmin Black

Toucan Talks EP24 – Sherry and Carmin Black

Toucan TalksEpisode 24: Sherry and Carmin Black: Business Ventures, Family and ResilienceHave you ever wondered how the bond of family can weave its way into the fabric of entrepreneurship? Tune into Toucan Talks this week for an intimate conversation with Sherry and...

Toucan Talks | EP23 Minisode: Marketing Ins and Outs for 2024

Toucan Talks | EP23 Minisode: Marketing Ins and Outs for 2024

Toucan TalksEpisode 23: Marketing Ins and Outs for 2024Tune into Toucan Talks this week with Laura and Alyssa from Kickstart Collective. In this minisode, we break down the freshest marketing trends of the new year. We play marketing "Ins and Outs" for 2024 and...

Don’t Miss a Thing

Follow Kickstart Collective on social media!

Toucan Talks Podcast

Get Early Access to New Toucan Talks Episodes

Be the first to know about new episodes and receive exciting updates directly to your inbox.

You have Successfully Subscribed!