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What is User Generated Content?

What is User Generated Content?

User generated content is extremely important for small businesses! User generated content (UGC) is anything that is created by people and not the brand. Whether it’s videos, images, reviews, or text, if it’s created by someone outside your company then...
What is Integrated Marketing Communications?

What is Integrated Marketing Communications?

Integrated marketing communications (IMC) is promoting your products or services in tandem across all your marketing channels. It also means ensuring your brand message is consistent throughout these channels. But how can you use it effectively? Continue reading to...

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