by ltippett | Mar 17, 2025 | Toucan Talks
Toucan Talks Season 3, Episode 2 2025 Marketing Trends Subscribe on YouTube Marketing never stands still, and as we move through 2025, several key trends are reshaping how successful brands connect with their audiences. If you want your marketing efforts to stay ahead...
by ltippett | Mar 28, 2023 | Marketing Tips
User generated content is extremely important for small businesses! User generated content (UGC) is anything that is created by people and not the brand. Whether it’s videos, images, reviews, or text, if it’s created by someone outside your company then...
by ltippett | Mar 14, 2023 | Marketing Tips
Personalized marketing focuses on tailoring a company’s message and offerings to individual consumers based on their interests, behaviors, and preferences. It’s also known as one-to-one marketing. This strategy allows brands to provide a unique experience for...
by ltippett | Feb 21, 2023 | Marketing Tips
Integrated marketing communications (IMC) is promoting your products or services in tandem across all your marketing channels. It also means ensuring your brand message is consistent throughout these channels. But how can you use it effectively? Continue reading to...
