by Allison Phillips | Mar 28, 2023 | Marketing Tips
User generated content is extremely important for small businesses! User generated content (UGC) is anything that is created by people and not the brand. Whether it’s videos, images, reviews, or text, if it’s created by someone outside your company then...
by Allison Phillips | Mar 14, 2023 | Marketing Tips
Personalized marketing focuses on tailoring a company’s message and offerings to individual consumers based on their interests, behaviors, and preferences. It’s also known as one-to-one marketing. This strategy allows brands to provide a unique experience for...
by Allison Phillips | Feb 21, 2023 | Marketing Tips
Integrated marketing communications (IMC) is promoting your products or services in tandem across all your marketing channels. It also means ensuring your brand message is consistent throughout these channels. But how can you use it effectively? Continue reading to...
