by Allison Phillips | Jun 2, 2023 | Marketing Tips
Podcasts have become all the rage over the last couple of years, with influencers, athletes, and actors making podcasts. But podcasts aren’t limited to the already famous, anyone can create one! Podcasts are an effective marketing tool for brands. They boost...
by Allison Phillips | Apr 18, 2023 | Video Tips
Video storytelling is a captivating way to market your business. Through visuals and the power of words, you forge an emotional connection with customers. Video storytelling allows consumers to get to know a different side of your business. When consumers learn more...
by Allison Phillips | Feb 21, 2023 | Marketing Tips
Integrated marketing communications (IMC) is promoting your products or services in tandem across all your marketing channels. It also means ensuring your brand message is consistent throughout these channels. But how can you use it effectively? Continue reading to...
by Allison Phillips | Feb 8, 2023 | Marketing Tips
Search Engine Optimization (SEO) is a popular phrase in the marketing industry, but do you really know what it is and why it’s so important? Basically, SEO is crucial because it makes your website more visible on search engines – think Google, Bing, etc. The...
by Allison Phillips | Jan 12, 2023 | Marketing Tips
New Year, new marketing strategy? Your marketing strategy should be examined from time to time as trends change and the New Year is the perfect time to revamp your marketing strategy. The motivation from New Year’s goals is fresh in your mind to help make those...
