Having a social media presence is essential for brands to thrive in today’s market. However, there is a right and wrong way to go about social media marketing. We want to equip you with the tools to market your brand efficiently and effectively, so here’s some mistakes to avoid when marketing on social media!
Not Having A Social Media Campaign
Without a social media marketing strategy, the intention of posting is lost. Before you draft your marketing strategy, list the goals and objectives of your social media account. Next, create a budget and an outline of content. Before you begin posting, determine how you will measure the success of the campaign. You can measure success by tracking engagement, follower count, and reach. Most social media platforms provide business pages with analytics that make tracking these easier. If a post doesn’t do well, evaluate what made that post fail and avoid making the same mistake twice. Likewise, by closely monitoring your posts, you should quickly learn what kind of content your followers enjoy. Craft social media campaigns that reflect your goal and popular content.
Failing to Engage
One of the benefits of social media is making connections with so many people. Even business pages can create relationships with followers. The first step is to create engaging content that your followers love. Without engaging content, there’s nobody to interact with. Responding to direct messages and comments are key ways to form a relationship. Even negative feedback should be responded to in a prompt and professional way. When responding to followers, try to make the message as personal as possible to avoid sounding like a robot. People want to spend their money on brands that they have a connection with and social media makes that possible.
Over Promoting Your Product
An easy mistake to make is promoting your product too much. While it seems like the obvious content to make, no one gets on social media in hopes of being marketed to. They log on to connect, learn, and to be entertained. Additionally, your content should stay on brand. This can look like sharing informational content, posting employees bios, or funny memes relating to your field. The occasional product post is okay, but don’t overdo it.
Not Letting Us Help
It’s difficult to run a business and its social media pages with equal effort. Marketing agencies are there to ensure you avoid these mistakes. At Kickstart Collective, we’re experts at social media marketing and would love to enhance your social media. Contact us today to get started!