As 2022 comes to an end, it’s time to start thinking about a marketing strategy for next year. The best way to prepare for the new year is to research market trends and plan your strategy around them. Over the years, we’ve seen the evolution of different trends, so we have a good idea of which trends will populate 2023. Here are our predictions for what marketing trends will strive in 2023!
Customer Experience
Customer experience has been prioritized in the past few years, but in 2023, having a great customer experience will be essential. Algorithms and artificial intelligence optimize content that is high in customer experience. For example, SEO will be focused on providing users with the most helpful content. Help your customers and help yourself by providing an excellent customer experience.
Short Videos
With the widespread success of TikTok and Instagram Reels, short videos are taking over social media feeds. For businesses, this means creating videos under 10 seconds to pair with trending audios. TikTok and Instagram Reels will boost your content to new audiences. This exposure is great for small businesses.
Influencers
Another trend that will continue into 2023 is influencer marketing. Influencers can market your product organically while using trust from their followers to sell products. Influencers that use similar products to yours or have an interest in your field are ideal to partner with.
Employee Interaction
Having employees talking and sharing on behalf of the business is a marketing tactic we will see more of in the new year. Consumers want to feel connected with the brand and employees interacting with customers helps build that relationship. One way to do this is by sharing short videos featuring employees sharing their thoughts on a subject or product. Another option is to have employees do a ‘social media takeover’ that allows followers to follow along through the employees work day. However you decide to implement this, it’s sure to be a hit with your audience!
Let Us Help
Trends will come and go, but it’s our job to stay current on them. The new year is an excellent time to examine your goals and plan out how to achieve them. We can help you meet your goals using the latest marketing trends. Contact us today!
