Having an online presence is essential for small businesses. If you rely on local customers, then your local SEO ranking should be a priority in your marketing strategy.

During May, we are hosting a Local SEO challenge to help small business owners improve the local seo ranking. The following post is content from that challenge.


How to Improve Your Local SEO Ranking

One of the most important aspects of your online presence and SEO ranking is your Google Business Listing (and Bing doesn’t hurt either).

These listings provide valuable information about your business, including your phone number, address, hours of operation, and reviews from customers.

But, having a business listing isn’t just about visibility, it’s also crucial for your search engine optimization (SEO) efforts. If you want your business to be easily found and improve your local SEO, keep reading for a few quick and easy tips to improve your business listings and increase your local SEO ranking.


Google Business Profile

1. Go to business.google.com

2. If you do not have a Google Business Profile, follow the prompts to get started. Need help? Follow the prompts here.

3. If you do have a Google Business Profile, you are going to login using the email address associated with your profile.

4. Follow along with the video to update your profile.

What to Look for?

  • Correct contact information
  • Business description is up-to-date and contains “keywords”
  • Service Areas, Amenities, Accessibility are filled out
  • Products and Services are complete
  • Current Logo and photos



This video is from our May 2023 Local SEO Challenge.

Bing Places Listing

Once your Google Business Listing is updated, we’re going to head over to Bing (aka Microsoft’s search engine – yep it’s a real thing still). This process is SUPER easy if your Google Business Profile is set up!

1. Go to bingplaces.com

2. If you have a Bing Places listing already, click on Existing User. If you do not, click on New User.

3. For NEW USERS, you are going to click the Import from “Google My Business.”

4. Follow the video for a tutorial!


Last Step

Go through all the other places you have online listings – Yelp, TripAdvisor, networking groups, etc, and make sure your information is correct.

If it’s with networking groups or associations, send that email to have them update it for you.

It’s VERY important to Google that your information is correct and CONSISTENT across all the “places” online. These quick edits will make a huge difference for your business’s local SEO ranking.

SEO Audit and Marketing Services

Need additional help optimizing your business listings and website for search? Not sure where to start with the more technical aspects of SEO? We’d love to help you.

Contact us to request an full SEO Audit.

Toucan Talks Podcast

Get Early Access to New Toucan Talks Episodes

Be the first to know about new episodes and receive exciting updates directly to your inbox.

You have Successfully Subscribed!