With over 1 billion monthly users, Instagram is the app to be on. With functions like staying connected with loved ones, catching up on the latest trends, and marketing your business, it’s a no brainer. But with a constantly changing algorithm and ever-evolving features, how do you make your page stand out? We’ve gathered the best practices for marketing on Instagram in 2022, so your brand can stay ahead of the competition.
Some things never change – and posting consistently will forever be a key component of finding success on Instagram. Ideally, your brand should post four to six times per week. On the other hand, posting too frequently can leave your followers feeling annoyed and hitting the unfollow button. Strive to find a good compromise where your followers are engaging with your content and you don’t feel overwhelmed by your posting schedule. Creating a posting schedule and creating content ahead of time can lessen the stress of posting frequently. Instagram has a convenient “drafts” button that serves as a handy tool when batching content. The best time to post varies by industry. To discover when your engagement is at its highest, use the Instagram Insights function. Once you’ve found a posting schedule that works for you, stick to it to see steady engagement and positive results!
With competitors like TikTok and Youtube, Instagram is breaking into the video realm. Videos have become a huge priority for Instagram via their Reels and IGTV functions. These functions are a great way to gain large exposure to new audiences. To create a successful reel, film using a light source, such as a ring light or natural lighting and accompany the video with a trending audio. Even posting a video to your main feed will boost your engagement as followers will be interacting with your content for a longer period of time.
Never skip on writing a caption to support your content. Even a quick and short caption consisting of just 1-20 words can increase your engagement. Captions should be informative, interesting, and related to your post. The caption box is also the perfect place to write some hashtags to target your audience. Use hashtags that are relevant to your business in hopes users will stumble across your posts. Another way to utilize hashtags is by creating one to represent your brand. This way loyal followers can show their support by sharing your hashtag!
Power of Community
Getting your community involved in your brand will lead to higher engagement, brand loyalty and follower count. When other users post your product or rave about your brand, repost or share their content to your feed and stories. Create content your followers will want to share to their Instagram stories. Having your post shared is an incredible way to gain exposure. Hosting Instagram giveaways is another way to engage your followers. Your followers want to see you succeed, use these tips to get them involved in the fun!
Influencer marketing has become extremely popular over the past few years and for good reason. Influencers create a relationship with their followers that is difficult to mimic as a brand. Followers trust influencers to give them honest product recommendations. By collaborating with an influencer in your field, you can grow your brand through their platform. Finding influencers that closely align with your brand is essential to a successful influencer campaign.
Staying on Brand
Having a matching feed is not only aesthetically pleasing, but also excellent for brand recognition. Creating cohesive content creates an instantly recognizable look and feel that enables your followers to connect with your brand. Consult your branding guide when designing visuals to ensure you stay on brand.
Growing your Instagram platform from scratch can be challenging, but these Instagram best practices are sure to help! If you’re looking to take your Instagram page to the next level, contact us today. We’d love to help you!