How to Use Video in Your Marketing to Increase Conversions

It’s no secret that incorporating video content into marketing is all the rage right now! But, if you haven’t started using video in your marketing, you might be wondering if it’s worth the effort and the investment.


Let’s look at a few stats:


87% of marketers who used video marketing say video marketing has helped them increase sales.1

96% of consumers watch explainer videos to learn more about products and services.1

89% of people say watching a video has convinced them to buy a product or service.1

91% of people say they want to see more online videos from brands in 2023.1

More than half of shoppers say online video has helped them decide which specific brand or product to buy. 2

Video ads were the #1 way consumers discovered a brand they later purchased from. 3


Is video marketing starting to sound good?

Get 5 easy ways you can start using video to increase conversions!

If you want to improve your content strategy and your conversion rate, video is a great place to start! We’re sharing a few ways you can get started with video content + 2 client case studies… you know, just in case you need a little more convincing that video is not just the future, it’s the “right now” tactic to embrace!

If you’re ready to incorporate video into your marketing strategy, we would love to help! Get in touch to set up a free consultation with our team.

how to use video in your marketing

1 Wyzowl Video Marketing Statistics 2023

2 Google/Ipsos, Global 

3 Animoto

Recent Posts

Our Top Ad Picks from the 2024 “Big Game”

Our Top Ad Picks from the 2024 “Big Game”

Our Team's Top Ad Picks from the 2024 "Big Game"The Kickstart Collective Team is sharing their top ad picks from the 2024 "Big Game" - because as marketers that's the best part of the game (at least according to Laura).   Laura and Alyssa's Ad Pick Uber EatsWhy...

Toucan Talks EP24 – Sherry and Carmin Black

Toucan Talks EP24 – Sherry and Carmin Black

Toucan TalksEpisode 24: Sherry and Carmin Black: Business Ventures, Family and ResilienceHave you ever wondered how the bond of family can weave its way into the fabric of entrepreneurship? Tune into Toucan Talks this week for an intimate conversation with Sherry and...

Toucan Talks | EP23 Minisode: Marketing Ins and Outs for 2024

Toucan Talks | EP23 Minisode: Marketing Ins and Outs for 2024

Toucan TalksEpisode 23: Marketing Ins and Outs for 2024Tune into Toucan Talks this week with Laura and Alyssa from Kickstart Collective. In this minisode, we break down the freshest marketing trends of the new year. We play marketing "Ins and Outs" for 2024 and...

Toucan Talks Podcast

Get Early Access to New Toucan Talks Episodes

Be the first to know about new episodes and receive exciting updates directly to your inbox.

You have Successfully Subscribed!