With the rise of social media, there have been rumors that email marketing is dead.
That could not be further from the truth.
Almost all consumers check their emails daily, making it the perfect place to market your brand. Likewise, it gives you the opportunity to be in contact with your customers on a consistent basis.
Here are a few ways email marketing can boost your brand:
Send Personalized Content
Creating a relationship with your customers is a great way to grow support for your company and drive conversions. Email marketing makes building that relationship easier because you can personalizing content, segment your list, and know exactly “who” you are talking to. Personalization could be as simple as putting the contact’s name in the email through the use of tags in your email marketing platform.
Through segmentation content, you can also target a specific audience groups. For example, you can send a different email messages to cold leads versus returning customers. This personalized content ensures your message is reaching the right person at the right time.
The right email marketing platform for your business/industry and a few simple integrations with your website should make this very easy to do!
Collect Feedback
Customer experience is valuable if you want customers to engage and purchase from your company. Once you’ve gained a reputation with your customers, they can be important assets in your marketing strategy.
Through an email campaign, you can encourage customers to take surveys that will help you best understand their thoughts on your brand. This information can help you improve your customer experience.
Using automations and segmentations allows you to ask customers to leave you a review on your website, Facebook, Google Business Listing, etc. Imagine this – a customer makes a purchase from your website and two weeks later they receive an email asking them to leave a review for that specific product with a link to where you want that review to live. The best part… you set up these automations once, and they can run as long as you want!
Increase Sales
People who have opted in to receive your brand’s emails are already more likely to purchase from your business. They are your warmer leads! Therefore, communicating with them using email makes sense. Plus, email marketing has a higher RIO than social meida. Use email to inform your customers of sales, new products, and more. Including a links to exactly where you want them to land on your website, whether that’s a specific product page, landing, and blog post! This is the most efficient way to serve your audience, drive website traffic, and encourage sales.
Like any marketing campaign, your content and strategy still play a huge role in the success of your campaign. We would love to craft a custom email marketing strategy that fits your brand!
Contact us today to get started!
