Facebook is a social media platform that has been around for over a decade. Despite it starting in 2004, it is still one of the most popular social networking apps today. While most know how to use it to connect with friends, using it for marketing purposes requires a different approach. Today, Facebook is a rather essential marketing tool. The platform has 2.29 billion users everyday with 66% of them checking out a local business page at least once a week. Like all social media platforms, there is a right and a wrong way to market your brand on Facebook. Keep reading to learn more about Facebook best practices!

Start a Business Page

You can open your Facebook business page for free! All you need is a personal page to create it. Once you’re logged in, open the menu (nine dots in a square), click create, and then page. Next you’ll just answer a few questions about your business. You can take the extra step to get verified. While it’s not a requirement for a business page, it can help build trust with users. Once your account page is set up, you will set up a Facebook ads account. Facebook ads will be extremely beneficial, but aren’t necessary to market your business. 

Content Strategy 

Your content strategy is simply when and what you’ll post. There’s a variety of different content you can post to engage your audience. For example, you can share behind the scenes of your process, discount codes, or company news. A good way to ensure you’re not posting too much of the same content is to follow the rule of thirds. The rule of thirds is one third of your content is stories or ideas, one third is interacting with your audience, and one third is promotional content. Facebook Audience Insights can be a huge help here with finding audiences and good posting times. Likewise, you can run your own experiment and examine what kinds of content do well and at what times. 

Marketing Tactics

Facebook has a few functions that brands should utilize to market their products. For instance, you can create an ‘Event’ page to gain exposure and support for an event you’re hosting. By posting an event, anyone can discover your page even if they don’t like or follow you. Creating a Facebook group is another way you can meet your audience and create a community. Like all social media platforms, video content is prioritized. Whether it is a video posted to your page or a live video, it’s sure to increase your rank in the algorithm. 

Facebook Ads

Facebook ads can seem a bit overwhelming, but they are a great tool to help boost traffic and sales. Facebook ads can be extremely useful for marketing as they have the largest potential audience of any social platform. 


Facebook can be an extremely powerful tool in marketing your brand. At Kickstart Collective, we have years of experience with Facebook ads and would love to use them to help take your brand to the next level. Contact us today to get started! 

FREE Marketing Tips Delivery Every Week!

Join our mailing list to get the latest resources from our team. No spam here - just the good stuff you need to know about marketing your business!

You're in! Keep an eye out for info from our team.